We get it, and we agree, veganism is healthy and health leads to better sex. So we’re dumbfounded that PETA did this in an attempt to spread that message.
Um, PETA, good sex is mutual, consensual, healthy, and safe. This video invokes rape and abuse. The woman in this ad is clearly intentionally portrayed as unhappy, subservient, and HURT. This is not okay.
With so many different directions, why this one? We can’t help but notice that this ad is intended for a male audience.
What’s the real message here? Rather than a sex-positive take on veganism, this ad plays on traditional and harmful notions of masculinity. It perpetuates common norms, like power and violence, that support a culture of sexual violence and exploitation. It sends the same old, tired message that being a man is all about power, violent and sexual power, over women. We wonder if vegan men appreciate being portrayed in this light. And what are women good for? That’s obvious.
Strategies like this create huge barriers to connectionist work for a peaceful and just world. They perpetuate myths about fellow activists and those who adopt ethical behaviors. Human rights activists, for example, often resist expanding their lenses to include animals because, they say, animal rights folks tend to ignore the very real oppression and violence humans face. Honestly, given PETA’s history of sexist, fat-shaming, and racist campaigns, we don’t blame them. Ultimately, these strategies turn people away from compassionate behaviors like veganism, making the work harder for us all.
Connecting the dots is about not only recognizing the connections between the well-being of all, but also striving to eliminate all forms of oppression. We have said over and over again that we can’t use one manifestation of oppression to end another. And we’ll keep saying it. Any attention for the sake of attention is not always a winning strategy. Take turning people vegan and add perpetuating harmful, sexist attitudes and the sum in ZERO. One plus negative one.
No doubt that several media sources like Feministing, Jezebel, Bitch Magazine, Ms., and many, many more will present on-point analyses of this ad. So we’ll leave them to it and post those article as they appear below. Please share any articles you come across in the comments section.
Why this, PETA, when there were so many positive directions you could have taken?
Categories: Animals, Connectionist Perspectives, Humans